5 Rules of Brand Storytelling for a Beauty Marketing Campaign
Consumers of today need more than a simple recommendation to try something.
They are aware, they care about what a business or a brand stands for, and want to feel a connection with them before making a purchase or trying out their services. That is exactly where brand storytelling for beauty marketing campaigns becomes a really useful concept for increasing brand awareness.
With the brand narratives, you can engage the audience and establish a strong connection with them. Moreover, it is a powerful tool to build trust, increase customer loyalty, and drive more interest towards the idea of your brand. So, every beauty brand tries to make the concept of their story even more unique to make it memorable and notable.
According to Headstream research, if your story is loved enough, 55% of the people are more likely to buy your product in the future, over 44% will share it with others, and 15% of them will purchase immediately.
So, how will you create the perfect story for your beauty brand? Having done some research, now we are now ready to share a few tips with you.
1. Know Your Target Audience
The very first thing you should always keep in mind is that the customer buys the story, not the product. George Deeb in his post on Forbes stated that instead of being informed about the number of your brand’s followers in social media, they would rather want to discover what product will help them enlarge their reach by 100x.
However, in order to create a great story, you need to know whose attention you want to attract. That is why it’s critical to get some more information about your target audience for activation purposes, which means taking the specific audience segments and acting on them. The most popular methods for audience targeting are as follows:
- A/B testing;
- Delivering ads;
- Survey analysis;
- Audience segmentation (age, location, language, interests, etc);
- Social media targeting, and more.
All these methods will help you define your audience’s preferences and needs so that you know how to create the right message that will definitely encourage them to try your beauty products or services.
2. Speak Honestly
Needless to say, all brands do some sugarcoating when it comes to their products and that is normal when it comes to marketing. But, according to the Presentation Training Institute report, the critical point is to build credibility with the audience to create a trustworthy relationship with them. In short, it means you must build trust, earn trust and get trust.
Another important thing is that you need to present the reality of what your brand stands for and represents. So, it would be much more efficient to present the brand benefits, strong sides, and what consumers can get along with the purchase.
In addition to that, you can also include some statistics and facts to make your story more credible. In the beauty industry creating high-quality content is very important while showcasing your beauty products and services, so that the consumers know exactly what they would get.
3. Be Consistent
People have been using storytelling for years: in cave drawings, at bedtime, during conversations, and more. However, without consistency, you can only confuse the audience: they won’t believe something you told just once and then give up on this strategy. That is why one of the best ways for your beauty brand to become memorable is to stick to a certain story and develop it.
One of the most famous examples of consistent storytelling is Dove and their “Real Beauty” campaign. A significant amount of their beauty brand marketing activity is focused on connecting with women and helping them uncover their natural beauty.
4. Create Characters
Another way for creating a powerful beauty brand narrative is to infuse those personalities in your stories with whom your audience can easily relate. A brand character, also known as a brand mascot, can easily help you to make your business more memorable and spread the word about it. There are several steps you should consider for creating a brand mascot:
- Pick up the character: human characters, animals, or object characters.
- Think over the character’s personal traits: funny, smart, or sarcastic.
- Plan the story your character will share with the audience.
- Use the character in your brand consistently: on the website, product ads, and social media to make it more familiar to your audience.
Apart from that, make sure you’ve enabled your audience to become emotionally connected with the brand mascots to such an extent that y would actually want to adopt their fashion influence.
If your brand character is memorable, charismatic, and provides some value to your consumers, they will definitely develop an interest in your brand.
5. Adopt the Social Media Trends
The fastest way to get the word out is by using social media as a beauty brand marketing channel. That’s just similar to the way you use the brand characters in your business blogs: implement your character to the different posts, and let it become one of the main personalities that present the specific features of your product, some insights, and tips about its utilization, etc.
At present, social media has become an integral part of our lives, and one of the main methods to share your story with the audience is to publish it on social media! If catchy enough, it can engage large audiences, increase brand awareness and take your brand story marketing campaign to the next level of development.
To give you some food for thought, take Nasty Gal and #girlboss as an example. As we know, the owner, Sophia Amoruso found a way to get her story heard and started a social media trend.
Brand storytelling for your beauty marketing campaigns is a perfect trick to make your brand memorable and maintain originality. If created thoroughly, it can greatly increase engagement, enhance consumer relationships, and add some reason as to why people should choose your brand instead of a competitors’ products or services.
Therefore, by sticking to one reliable brand story and consistently implementing it to the various marketing channels of your business, you can improve revenue generation, stimulate the audience and make your brand competitive enough to remain at the top of the game!
We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, resources, or simply talk about the challenges that small and medium businesses face every day.
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