The 3 simple secrets of making more money from your salon/beauty business: Part 2

Note: This blog is Part 2 of a 2-part series: The 3 simple secrets of making more money from your salon/beauty business

In Part A: Increasing your revenue, we talked about what are the three core ways to make more money in your salon, business metrics that are used to measure this, and how to boost these numbers.

Further in this blog:

Part B: Taking care of your expenses talks about two simple business metrics, how they can help track your business growth, and how to deduce them.

Part C: Making sure you don’t run out of money talks about cash flow in the salon business, what it means, why maintaining a steady cash flow is important, and how to pump up your cash flow.

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The 3 simple secrets of making more money from your salon/beauty business

Admit it. Most business owners wouldn’t say no to making more money from their current setup.

But only a few are aware of (or pay much heed to) the basic business mechanics of running a salon. With numerous guides available on the Internet, and advice from fellow business-owners, you could easily get confused about what to do in order to earn more from your business.

Should you…

Focus on getting new customers through the door?

Or getting existing customers to come back more often?

Or knowing if you’re earning enough?

Or start selling more retail products?

How do you know what’s right?

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Some brilliant advice to help you hire great staff for your salon!

A good team of professionals is fundamental to achieving your business goals…

…at whatever stage you may be with your salon business; just starting up, looking to expand, or trying to efficiently run your current setup.

Recruiting and retaining quality professionals is the most important managerial skill you’ll ever learn; whether you’re an artist trying to make it as a salon owner, or a business person testing the waters in the beauty industry.

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Is there a good way to deal with a bad online review for your business? 😮

We all know that good customer reviews can take our business places. But just like everything else in this world, reviews also have a mean, devil-horned side: A negative review!

Whenever a negative review appears, you panic, you get angry, you try to not feel bad about it, but do you actually know how to deal with it?

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3 tricks that pros are using to increase their salon sales this spring

Winters, especially for salons mean slow business. But spring can be your elixir. Post-surviving another midwest winter, people come to salons anxious to make a change and try on new spring colors for their hair and nails as they get ready for vacations, prom nights and graduations.

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This blog is the money-making guide to make your pedicure chairs and hair studio a happy spring destination for clients. It includes:

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Reserve with Google expert guide: How to get listed?

There is one thing that lies at the heart of any new or fast-growing business: Getting new customers. In order to achieve that, it is crucial to get discovered among the right people.

Fortunately, Google has just launched Reserve with Google (RwG in short 😁); a new service that will allow your customers to find (and hopefully book) local services like yours.

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Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses like yours. Getting set up used to be a pain, but with RwG, it will become much easier to connect with customers online.

Here’s something you should know before Getting Listed.

If you want to get listed on RwG, you need to have an account with one of RwG’s scheduling partners (like Appointy). Scheduling partners are third-party online scheduling software that help your customers book your services.

Appointy excited to be an initial launch partner for Reserve with Google

Now, one of the following questions might pop in your head.

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What if:

  1. I don’t have an account with any scheduling partner?

  2. I use an online scheduling software but it is not one of RwG’s partners?

Let’s answer these questions one by one.


  1. You don’t have an account with any scheduling partner? Get listed for free now!

Congratulations.. You are ready to start from scratch. All you need to do is make an account with one of RwG’s scheduling partners like Appointy and you’ll be listed automatically.

Appointy has a free plan, hence don’t hesitate about having to pay any ‘hidden costs’ whatsoever. If you feel a paid plan suits your business needs better, you can upgrade. However, RwG integration is available in all our plans, and at no extra charge

Click here to know about the various plans we have to offer

2. You use an online scheduling software but it is not one of RwG’s partners: Switch to the easiest option.

Don’t worry. We’ve got your back!

If the scheduler you use isn’t one of RwG’s partners, a simple and secure data migration program is available with Appointy.  You can switch easily. You can opt for a free plan or choose from a variety of paid plans available according to what works best for you.

The last word:

We believe, that RwG can create significant value (more customers in plain speak) for small business owners such as yours, simply because of the reach that Google enjoys. Google has access to Google Search, Google Maps, Google Now and many other products that together probably help them touch almost every potential customer that has access to the internet/ a smartphone. If they can’t do it, maybe no one can!

Getting listed is free. Getting booked is free too. What do you have to lose? Sign-up now!


Related blog posts:

Five foolproof ways in which Reserve with Google can “make you money”

Everything you wanted to know about Reserve with Google: ANSWERED

Easier interface for setting “Availability and non-availability”

Business hours on Appointy are generated by linking Staff and Services together. Any staff can perform any service at any time of the day.

We have always listened to our customers and customized Appointy to make room for their business. This has increased the learning curve of our application and some customers had hard times in understanding the way it works.  At Appointy, we believe that if a customer is having problems in understanding a feature then it simply means that we still have to work on the interface. That is why, today we are announcing a completely worked out new interface for setting availability and non-availability of a staff.

At Appointy, we assume that any business can have 2 kinds of Staff – Regular or Guest Staff.  A schedule is generated by combining  Regular work times,  Additional work times and Future Unavailability.

Setting availability of a staff:

Regular work times (Staff will have regular work times everyday): Regular work times are for regular working staff. Regular work times are assigned by linking staff to a service on weekdays.

Additional work times (Staff will work extra on certain days or times): Allow a regular staff to work on times other than regular working hours (like 1:00pm on this Sunday) or assign services to a guest staff. You can also use this feature to setup different availability for each season. For example, staff can perform all services from 10:00 AM to 6:00 PM in winter and from 7:00 AM to 3:00 PM in summer.

Additional work times are not dependent on regular work times. So, adding 10:00 AM to 2:00 PM for any service will open up regardless of times entered in regular work schedule.

Note:Both regular and additional work schedule depends on time slot setting. For example, if time interval is set to 30 minutes then times will be available on half hour scale like 10:00, 10:30, 11:00 etc and any time entered on a different scale like 10:15 will not be shown as available.

Additional times depends on blocked times unless specified while adding a time as displayed below.
 

Setting unavailability of a staff

Future Unavailability (Staff can be absent on a date or time): Block a date or time in future (Example, Staff will not work on Christmas). Personal events on Google calendar can also be blocked.

Setting Business Hours, Availability & unavailability of staff from Appointy on Vimeo.