Reserve with Google expert guide: How to get listed?

There is one thing that lies at the heart of any new or fast-growing business: Getting new customers. In order to achieve that, it is crucial to get discovered among the right people.

Fortunately, Google has just launched Reserve with Google (RwG in short 😁); a new service that will allow your customers to find (and hopefully book) local services like yours.

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Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses like yours. Getting set up used to be a pain, but with RwG, it will become much easier to connect with customers online.

Here’s something you should know before Getting Listed.

If you want to get listed on RwG, you need to have an account with one of RwG’s scheduling partners (like Appointy). Scheduling partners are third-party online scheduling software that help your customers book your services.

Appointy excited to be an initial launch partner for Reserve with Google

Now, one of the following questions might pop in your head.

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What if:

  1. I don’t have an account with any scheduling partner?

  2. I use an online scheduling software but it is not one of RwG’s partners?

Let’s answer these questions one by one.


  1. You don’t have an account with any scheduling partner? Get listed for free now!

Congratulations.. You are ready to start from scratch. All you need to do is make an account with one of RwG’s scheduling partners like Appointy and you’ll be listed automatically.

Appointy has a free plan, hence don’t hesitate about having to pay any ‘hidden costs’ whatsoever. If you feel a paid plan suits your business needs better, you can upgrade. However, RwG integration is available in all our plans, and at no extra charge

Click here to know about the various plans we have to offer

2. You use an online scheduling software but it is not one of RwG’s partners: Switch to the easiest option.

Don’t worry. We’ve got your back!

If the scheduler you use isn’t one of RwG’s partners, a simple and secure data migration program is available with Appointy.  You can switch easily. You can opt for a free plan or choose from a variety of paid plans available according to what works best for you.

The last word:

We believe, that RwG can create significant value (more customers in plain speak) for small business owners such as yours, simply because of the reach that Google enjoys. Google has access to Google Search, Google Maps, Google Now and many other products that together probably help them touch almost every potential customer that has access to the internet/ a smartphone. If they can’t do it, maybe no one can!

Getting listed is free. Getting booked is free too. What do you have to lose? Sign-up now!


Related blog posts:

Five foolproof ways in which Reserve with Google can “make you money”

Everything you wanted to know about Reserve with Google: ANSWERED

Five foolproof ways in which Reserve with Google can “make you money”

If you’re a spa, studio or gym owner, chances are you might have already heard of Reserve with Google. But is it just another search-and-book service? It’s not. In fact for small businesses like you, it’s no less than a money-making machine. Let us tell you why.

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FIRST THINGS FIRST. Reserve with Google: A clearer picture

Reserve with Google is a new service from Google that will allow your customers to find (and hopefully book) local services like yours.

RwG (Short for Reserve with Google 😁) allows your customers to search and browse through nearby service providers, compare and book an appointment from Google search, Google Maps or the Reserve with Google website. These appointments are automatically and instantly reflected in your booking software (such as Appointy).

Google is creating an online marketplace for services, similar to what Uber did for cabs, Airbnb did for homestays, and Expedia did for travel bookings.

THE BIG QUESTION: Can it really make you money?

Yes, it can. To start with, RwG is only available for spas, studios, and gyms (more industries will be added shortly, starting with salons, beauty salons and Barbers). RwG is also initially only being launched in three cities (San Francisco, LA, and New York), with a nationwide launch round the corner.

In the next section, we’ve tried to put together a little insight into how Reserve with Google can make money for your business. After all, as a launch partner for RwG, we have been working on this for the best part of a year.

#1. It puts you on the map! (Well, on Google Maps too)

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85% of people use the Internet to search for local businesses like you. If most of your customers are looking for you online, you have to get listed online.

And what better platform to get listed online, other than Google, which accounts for more than 75% of the total searches on the Internet in the US. Getting listed on Reserve with Google will get you visibility among all these people. It’s a chance to make use of the power and credibility of Google to get discovered among your local customers.

#2. It gives you a chance to attract new customers with good reviews.

Reserve with Google lets your customers compare you with your local competitors right in the search window. This can be your chance to get an edge over others by getting your good reviews in front of your potential customers just before they’re about to make a decision. This could be a game changer.

In fact, research shows that if a business has a 3-star rating, then 57% of consumers will use that business. On the other hand, if a business has a 4-star rating, then there’s a chance that 94% of consumers will use that business.

Yeah, that’s right. Your reviews speak for themselves.

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#3. The ability to run your business in real-time

Imagine the power of running your business with your customers knowing what is happening when it happens. For example, as soon as someone posts a good review, it gets displayed against your business listing. Or if you launch a new service, people would know instantly as your name starts appearing in the Google search when they look for that service. Skeptical about whether to raise your prices or not? Try raising them for a week; if your customer count goes down, change it again next week with as much as a click on your phone.

Reserve with Google gives you great control over your business by allowing your services, pricing, reviews, and other details to be updated in real time.

 #4. It is the only thing your customers will ever need: The end-to-end solution.

Your customers wouldn’t need to go anywhere else. Right from searching for services to making payments-Reserve with Google will take care of your customer’s every need.

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#5. Fulfils customers’ needs instantly. Hence, they’re more likely to use it.

Research says that 45.5% people use their smartphones to search on Google.

Getting listed on RwG will mean being a part of a discovery platform that is always available, and accessible through a smartphone/ tablet whenever your customer feels the need.

Conclusion: Be a part of a wave

Ok, so this is a bit abstract. But here goes nothing.

We believe that the technology, business environment and consumer behavior are ripe for a change in the way customers discover and consume services. This view is probably shared by stalwarts such as Google and Microsoft, as evidenced by their entry into this market.

History has shown that when the time is ripe, adoption is rapid and can be considered akin to a wave. The wave itself carries all participants and disproportionately benefits the early adopters. We believe that we are at the start of a wave, a wave that will see the digital discovery, and consumption of services. If that turns out to be true, you can not afford to miss the bus. If this is the next big thing, you need to act NOW.


Have questions about the blog or Reserve with Google? Leave us a comment below and we’ll get back to you asap. 🙂 

 

TIP: How Appointy’s “Ask-a-Review” feature can help in viral growth of your business.

In today’s world, reviews have become a key part of a business success story. There are many websites that are already providing local reviews for many years. So the question is, how Appointy is different from those?

There are three things which make Appointy unique:

  1. Reviews posted on Appointy can only come from genuine registered clients. Any client who books an appointment with a registered business can post a review.
  2. Reviews posted on Appointy are “Google search engine friendly” and will be crawled by Google. This improves your local search engine rankings.
  3. After a review is posted, a client can then post it to his/her Facebook or Twitter profiles. All of his/her friends on these social channels will see it as a personal recommendation, which will help spread your word-of-mouth.

Here is how it looks after a client posts a review:

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How to request a review from a client?

Appointy will not automatically send  an email request to your client, asking to review your services/business.  We allow you to select the client(s) from whom you want to receive a review. Go to “Agenda view”, click on “Ask-a-review” next to the appointment,  then an email will be send to your client.

The best time to ask for a review is right after the service was performed. If you send your request during this first 24 hours, you will have a better chance to successfully receive a review.

Please do not hesitate to send us your questions or comments.

Time to get a Facebook Page now.

As you all know that we are launching our Email marketing solution, we would suggest every business to get one Facebook page now as our ready-to-use email marketing templates would be centered towards Facebook Page.

Holiday season is a great time to thank clients by offering them discounts, gifts, and deals and at the same time increase sales. You might be doing it already in the past. But this time, we want you to take a step forward and try to make a community of your fans from your clients.

This time, by offering discounts you will be getting 2 things:

» 1. More sales.
» 2. Managed Client information and feedback which you can utilize for future promotions.

So instead of sending discounts or deals in emails, our email templates would focus on sending information about discounts or deals on Facebook Page. Because of your offers, there would be more chances of your client becoming your Fan on the Facebook and we want you to take the advantage to form a community of fans.

Are you new to Facebook page concept? Consider reading below:

A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.

By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.

The three most important ways of leveraging Facebook for marketing:

» Establish a strong profile as this is the basis of your entire Facebook marketing strategy because it gives you the ability to show others what you can do, who you can help and what you have to offer. This is where you can list your website or blog and works as a wonderful portal to take people there. Get people to your profile and if they find it interesting enough, they will click on the links.

» Reach out to people in your niche and make connections. This is a wonderful way to reach out to others who are out there and share similar interests, and see how you can leverage that and help out both your businesses.

» Reach your target market easily by using the Facebook feature that allows you to see friends of friends.

To know more about Facebook pages visit Facebook’s official guide here. If you need help in creating your Facebook page then please do not hesitate to contact at manishi [at] appointy [dot] com and we would be more than happy to assist you further.

So stay tuned as in December 2009 we have more surprises for you (other than email marketing).

Note: Do not forget to update your Facebook link in Appointy from Admin area, within Customize tab under Settings menu. Once updated, you will not need to make any changes to ready-to-use templates and you can be growing your business with few clicks in less than 5 minutes.

Synchronize Appointy with your mobile phone

Read how you can Sync your Appointy with your Android , Blackberry, IPhone, Nokia S60, or Windows mobile using Google Calendar.

At Appointy we encourage our users to schedule a screen sharing session with us, where we help them to get the most out of Appointy. In order to do that, we schedule appointments using our scheduling page at Appointy. (Schedule an Appointment)

We plan everything well in advance and use Google Calendar to Manage ourselves. By linking Appointy with Google calendar we were able to push all the appointments to our mobile phone (Nokia E63).

How to do it?
1. Login to your Appointy Admin. Click on Mashups link in the top menu. Link it with Google Calendar.
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2. Go to http://www.google.com/mobile/products/sync.html. Select make of your Mobile. Follow the instructions and get appointments pushed to your mobile.
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Note:
1. Google does not support Tasks & Contact Sync yet. So make sure it is turned off otherwise it will not sync your calendar also.
2. Appointy updates Google Calendar with only confirmed Appointments. Appointments in queue gets updated as soon as they are approved.

Try it and if you face any problems then please do not hesitate to contact us at contact [at] appointy.com or schedule an appointment with us.

Appointy allows you to schedule while on Honeymoon

Last week, we announced our facebook fan page and sent emails to all of our registered businesses using Appointy. Most of them had set auto responders and some email replies got our attention.

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We think that this is a great way to fill your appointment books. Even when you are on honeymoon, Appointy will allow you to schedule appointment with your clients. You just have to make sure that you have done the right thing to inform people about it. Auto email responders are a great way to do it. Isn’t it?

If you have such a tip then do send it to contact [at] appointy.com and we will publish it on our blog.