Is there a good way to deal with a bad online review for your business? 😮

We all know that good customer reviews can take our business places. But just like everything else in this world, reviews also have a mean, devil-horned side: A negative review!

Whenever a negative review appears, you panic, you get angry, you try to not feel bad about it, but do you actually know how to deal with it?


*Interesting fact to set the background of the blog*

Do you know why some people choose your business while some don’t? Researchers from Harvard explained what’s at the back of their minds. I bet you won’t believe what they have to say!

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Your customer’s decision to pick or not pick you is influenced by these three things:

  • What they already know of your business.
  • What you tell them in ads and marketing.
  • What they learn from reviews.

It’s called the Influence Mix [New scientific term alert!] a situation where different factors balance each other’s effect. Think of it like this: If you’re wearing a fabulous dress to a party, it might be okay if you don’t have the perfect hair-do. The other guests might just miss your hair and still think that you look great! 

What does this mean for you?

While marketing your business and creating a brand value is important, having a good online reputation is equally important. So, even if you fall short on the other two factors, one way to easily make up for them is by having a lot of great online reviews about your business. 


1. Are reviews really that important? 🤔

Well, the stats from Moz say so:

  • They can get you business!

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  • They can take it from you too!

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I know what you’re thinking. Whooaaa! Are those numbers for real?

Absolutely. People will tell. They’ll tell others about their customer service experiences, both good and bad, with the bad news reaching more ears. It is famously known as the Multiplier Effect.

Americans say they tell an average of nine people about good experiences, and nearly twice as many (16 people) about poor ones — making every individual service interaction important for businesses. We might not be the ones to kiss and tell, but we’ll absolutely rant about a bad business.

  • Moreover, with the launch of Reserve with Google, an online search and book platform for services, reviews have become even more important. Customers can now search for a service and see business listings with their reviews and book a service right from Google search. Click here to learn more!

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But it’s okay. Getting a bad review isn’t the end of the world.

Don’t take it personally. Maybe the bad review was because the customer was simply having a bad day. Roger Gil, MAMFT, a behavioural scientist, suggests that one of the most common ways that stress in people manifests itself is displaced anger.

Or maybe your business wasn’t a good fit for the customer. In case it was, the bad review transforms into a very precious feedback. Learn from it and take it as constructive criticism. Try not to repeat the same mistake again. Customer satisfaction should be your preference.

2. The positives of a negative review 🌤

  • A negative review means not having a shining 5-star rating. But that’s actually a good thing. People don’t expect businesses to be perfect. They expect them to be real. And real things aren’t perfect!

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  • Businesses screw up. It happens. But when it happens, an interesting opportunity opens up: if you handle it well, you can actually build a stronger relationship with the customer than you had before.
  • Negative reviews evoke trust by making your business look more human. A few bad reviews among the good ones actually add a human element to your business. A bad review of your company is a little piece of honesty… and we all know what honesty leads to; Trust!

A few bad reviews in the mix are simply more realistic.

3. Addressing a negative review. The Absolute NOs. 🚫

  • Trying to take them down

Why? Because it seems a little, well, rude. Moreover, consider this: those who are savvy enough to write a Facebook review likely know of the myriad places where they can write a review online including your website, Twitter, and many others. If they wrote on the windows of your virtual storefront, you would quickly remove it. Your Facebook page is one of the windows of your virtual storefront. Apart from that, it’s actually unethical and illegal. Reputed platforms like Yelp are really sensitive about it.

“if we allowed companies to pay to hide their bad reviews, our users would catch on pretty quickly and eventually stop using the site.  They would wonder why the highest rated mechanic was ripping them off.  Or why the five-star dentist routinely bungled their insurance.  Or why the top restaurant had horrible service and even worse food.”

-Laurence Wilson, Deputy General Counsel at Yelp

  •  Ignoring them

On SiteJabber, businesses that respond to reviews have an 86% higher rating compared to those that ignore them. Also, negative reviews on social media can go viral pretty fast. This means that companies have to get on board fast or risk the wrath of their unhappy customers’ complaints and criticisms going viral. 

  •  Being rude or impolite:

The ‘I’ll show you!’ approach. You feel the complaint in the negative review is unjustified or, for whatever reason, it makes you angry and you can’t help but respond with an angry or defensive comment. Hold back. Don’t do that. It will only worsen the condition. For obvious reasons, enraging an already angered customer is a bad idea. 


The Hairdresser’s Rant Fiasco

After paying £360 for hair extensions and a cut and blow dry, Janice Khoo was unhappy with the result and posted a complaint on the salon’s Facebook page.

What happened next left her lost for words as the hairdresser, Drew Carlton, replied with a torrent of abuse.

Later, Mrs Khoo was offered an apology and full refund from the salon owner.

Read more here.


  • Responding right away

Shama Kabani, author of The Zen of Social Media Marketing and CEO of The Marketing Zen Group says this is a bad practice for one simple reason. Your immediate impulse is to return fire. Don’t do it. Back slowly away from the keyboard and collect your thoughts. Getting a negative review is a sensitive situation and has to be dealt with a lot of caution and strategy. There are more chances of getting things wrong if your customer thinks his review isn’t being acknowledged well.


4. Your step-by-step guide to addressing a negative review 📖

  • Keep yourself calm.

    Relax. Go back to the starting of this blog and remember why is it okay to get a negative review. Repeat. Don’t take it personally.

  • Don’t respond instantly.

    But be prompt. Plan your strategy. This probably sounds straightforward, but to avoid an emotional and less effective response, it’s helpful to create a plan before taking any action.

If possible, respond within 48 hours. When a business responds in this time frame and addresses the customer’s concerns, reviewers will often either delete their reviews or even bump you up to a 5-star rating if they are really happy with the outcome.

  • Reply publicly and professionally.

Show everyone your side of the story. You should respond publicly, whether on the review platform where your customer posted, or in a comment on their blog, or in response to their social media post. This will leave an impression on your other customers that you care. Also, highlight your opinion on the problem in the reply so that everyone can look at the review from a different perspective.

  • Apologise.

The customer might update their review. Sometimes all a customer needs to know to want to return to your place is that your business cares.


A Nail Lounge’s Apology Story 

Kréme de la Kréme Nail Lounge is the recipient of dozens of positive reviews on Yelp. Angela T., the business owner, takes the time out to thank Yelpers who put in these good words for her. Whenever a bad review comes along – like this one from a honeymooning reviewer – Angela T. responds, too, in a way that just shows how seriously she takes her customers’ comments and critiques.

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Here’s Angela’s reply:

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Be polite and don’t make excuses or defend. But that response should be an apology for how they feel, and a request for an opportunity to make things right. One of the examples of this as mentioned on the Groove blog,  is the way that Gary Vaynerchuk responds to nearly every negative review of his books on Amazon. Here’s a one-star review from a customer clearly unhappy about his purchase:

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And here’s Gary’s response (note the complete lack of defending himself or his book):

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  • Send a private message too.

    Many customers only want to communicate via private messages and will refuse to respond to you publicly, so it’s important to respond to them both privately and publicly. Your private message can elaborate on more details than you may want to discuss publicly, especially if your company deals with confidential information or services.


A Famous Walt Disney approach to handling bad reviews: H.E.A.R.D.

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This technique pioneered by the Walt Disney Company, a business that hosts 135 million people in their parks each year, many of them angry parents that have to answer to even angrier five-year-olds.

  • Hear: Let the customer tell their entire story without interruption. Sometimes, we just want someone to listen.
  • Empathise: Convey that you deeply understand how the customer feels. Use phrases like “I’d be frustrated, too.”
  • Apologise: As long as it’s sincere, you can’t apologise enough. Even if you didn’t do whatever made them upset, you can still genuinely be apologetic for the way your customer feels (e.g., I’m always sorry that a customer feels upset).
  • Resolve: Resolve the issue quickly, or make sure that your employees are empowered to do so. Don’t be afraid to ask the customer: “what can I do to make this right?”
  • Diagnose: Get to the bottom of why the mistake occurred, without blaming anyone; focus on fixing the process so that it doesn’t happen.

    5. How to do damage control? 🔧

  • Drown the negative reviews in positive ones.

People at Groove believe in this approach. After a negative review is posted they immediately address the problem and work towards making their service better. This leads to more people writing better reviews for the business impressed by the good response. Every positive review will take the sting out of a negative one that you might have. Ten positive reviews and one negative review might give a customer pause, but with 100 positive reviews, even ten negative reviews aren’t such a big deal.

  • Leverage the power of other social media sites.

The idea is not to stop just at leveraging the power of just one social media site. Broaden your horizon from the site where the review was originally posted.


Cute Chef’s Awesome Youtube Idea

The chief of Seastar Seafood Restaurant and Raw Bar, after getting a bad review is able to expand their reach and show not just Yelpers, but YouTubers too, just how much they value their customers’ comments and feedback.

Check it out by clicking the link below the screenshot

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Chef John Howie responds to Yelp reviews

By adding a video element to the responses, Seastar Seafood Restaurant and Raw Bar is also able to humanise their brand and lend a face – a personality – that existing and prospecting customers can identify or at least engage with. Having the chef himself respond to the reviews, moreover, establishes the credibility and authority of the responses.


6. Conclusion

Being real is the key

People are not looking for perfection online. What they’re really looking for is humanity and a genuine response, so a negative review can be a great opportunity to respond in a positive and transparent manner. And that has a good impact on all your customers.

😇

Focus on the problem, not the result

Moreover, a negative review is nothing but an impact of the real problem. Rather than focussing on getting the review deleted or amended, take action to solve the underlying problem. This will help you deliver service that your customers will love.

☺️


Ever had such issues while handling negative reviews? Let us know in the comments below. We love a good talk.


References

3 tricks that pros are using to increase their salon sales this spring

Winters, especially for salons mean slow business. But spring can be your elixir. Post-surviving another midwest winter, people come to salons anxious to make a change and try on new spring colors for their hair and nails as they get ready for vacations, prom nights and graduations.

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This blog is the money-making guide to make your pedicure chairs and hair studio a happy spring destination for clients. It includes:

PART 1:

  • Why getting inspiration for a new season is important and where to get it?
  • The why and how of keeping up-to-date with industry trends.
  • How to keep your staff trained and high on energy?

PART 2:

  • Marketing tips for your business
  • Your money making guide before the prom season.
  • Free email templates for your email marketing campaign
  • Free text templates to send deals and discounts.

PART 3:

  • Where to get new customers this spring?
  • How to create a credible social media standing?

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PART 1:  Get you & your staff in the spring mood

  • Take inspiration

Why is this important?

Because you’re an artist! Redefining someone’s appearance is a piece of art and art requires inspiration. In order to keep new ideas coming in, you need to feed your creative cravings.

Where to get inspiration from?

Fashion events-big or small are the best way to bring back knowledge and get inspiration for the upcoming season. There are so many events lined up at this time of the year that they can keep your calendar packed for weeks. Here is a list of top events to attend before spring:

Beauty events in New York

Beauty events in San Francisco 

Beauty events in Los Angeles

Beauty events in Miami

Beauty events in Chicago

Beauty events in San Diego

Beauty events in Atlanta

Beauty events in Austin

Find the list of beauty events in your city here.

To fuel inspiration, all you need to do is look around you. Here’s what Alan Labos mentions in his blog,

“Street fashion, interior design, local musicians and artists, can be as much a source of inspiration as the latest collection from a major fashion house or a new product line from a beauty empire. Whether it is by reading the most recent issue of Vogue or taking time to notice fresh graffiti on the city streets, you never know where or when inspiration will strike!”

 What next?

You need to ensure that  your inspired styles look good on people in real life, i.e., on your customers. Runway looks often lead people into thinking “Who are they kidding? I’m never going to wear my hair or makeup like that.” People easily get intimidated by the way fashion is presented; with the model, the clothes and the lighting.

You need a real life example of how the inspired styles will look on your customers. You can try it on a staff or invite regular customers to come and experiment with their look on a discounted price. This will:

  • give you a better idea of how a certain trend looks on different face cuts, compleixions, with varied hair colors, and on people of different ages.
  • encourage other customers to try these styles on.

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  • Stay up-to-date

Why is this important?

Hairstyles, makeup, and nails change with every season. And you, as a professional need to be updated with them because:

  1.  Your customers always know what’s trending. They’ll hear it from a friend or see it on a celebrity and instantly want to try.
  2. It’s a position of trust. Your customers look up to you for expert opinion. To be able to give that, you need to know what’s going on in the industry around you.
  3. It helps you stay on the cutting edge of business.

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How to do it?

  1. Look out for what’s hot and who’s trending

“New trends come from an array of areas, which goes hand in hand with the latest technology. Public figures, stars, models, reality shows, magazines, in-house and distributor classes are some of the paths that have always worked. Recently, we added social networks like Facebook and Twitter to the list.”

MIKE O’NEILL
HAIR STUDIO 322
GLENMOORE, PENNSYLVANIA


2. Learn from your staff

“Several team members travel to Fashion Week, working backstage with various product lines. When they come back they share the top tips on hair, make-up and all the exciting stories with the rest of the team and our clients. This ensures that we are moving in front of trends and not behind them.”

D SCOTT BALL
THE CUT & COLOR ROOM
ORLANDO, FLORIDA


3. The Internet to the rescue!

Because we live in a small, relatively isolated town, the internet provides a huge amount of information regarding trends and new techniques as do trade magazines and DVDs, which can be purchased through stylist websites.”

KAREN ROBERTS
STUDIO K
LAS CRUCES, NEW MEXICO


4. Follow famous fashion blogs.

Blogs are produced by the most respected magazines which also have the biggest online presence in their countries so you usually get the latest and most up to date information for what is going on in the professional beauty industry through them.

Grant  Romundt

Founder, ScissorBoy.com


5. Keep an eye on your competitors.

Think you spotted a trend but aren’t sure if it’s anything that will catch on? By observing what your competitors are doing, you can capitalise on emerging news, trends, and opportunities. Sure, staying ahead of the competition is key, but knowing what they’re up to is one part of coming out on top.

  • Train staff

Your staff is your business’s workforce. These are the people who interact with clients behind the chair. They are your sales people, your culture, your service. Equip them with the current trends and hands-on tutorials before the season kicks in to ensure exceptional service for the clients every time. It is important they know how to greet clients, understand the treatments that are offered, and can suggest appropriate upgrade treatments when booking appointments.

You can either develop an in-salon training program or find one online.

Pro tip: Throw an office party to bond and get the excitement going:

Post-winter you might need to lift up your team’s spirits. Do that by throwing a staff party. Or simply invite them over for drinks. Right before you all set to work, it’d help you bond with your staff and be an energy boost for the next season.

Don’t worry. We know you’ve a lot going on. So here’s your cheat sheet to throw a fabulous salon party!

How to throw great salon parties: by Nailsmag.com

1000+ ideas for salon party on Pinterest

Throwing a salon party: by Salon Today

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PART 2: Market like a pro

  • Act in time: Offer occasion-specific deals

Timing is important. Always pay attention to what big event is due in the coming weeks and prepare for that.


Case Study: Money-making guide for Prom

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 Prom season is in full swing right now. That means stylists will be curling young ladies’ hair and putting on shimmery eyeshadows on them soon. Here is some crucial advice about prom preparation from Jenni Kanski, owner of Jenni’s Salon and Spa, 109 Wexford Court, Normal.
  • The afternoon slots go first. Getting a fancy up-do at 9 a.m. means a long time before the evening’s prom, and afternoon hours also fit better with teens’ busy schedules
  • Weekends can be busy. You might have to ask your staff to stay back on Fridays and Saturdays.
  • Every year brings new trends for prom hair-dos. Encourage girls to bring a photo of what they want to be done with their hair.

Pro tip: Giving a combo facial and hair styling offer or a one-on-one free offer before prom can be a good idea to attract teens.


  • Reach out to your regulars

Why?

Your regulars are happy, satisfied people who trust your services and visit you regularly on a monthly or even weekly basis. These are the people to target first as you already have their trust.

How?

1. Start an email campaign:

Shoot an email to them announcing what’s new this season in business and inviting them over for a service.

Here’s a sample from mailget

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 2. Send out deals via texts:

Offer discounts and deals by sending texts to these clients.

Why?

Around 90% of text messages are read within three minutes. That’s because mobile devices are everywhere and people tend to keep them with them at all times and regularly check them. In fact, 90% of Millennials sleep with their phones within arm’s reach.

How?

Ready to use text templates:

  1. [Salon Name] – Today only! Get a FREE [service 1]  with any [service 2]
  2. Keep the feet happy this spring with [discount]% discounts on pedicures at the [salon name]
  3. Be the first to know about discounts and offers at [salon name]! Click here to subscribe: [link]

Find 42 more ready-to-use text templates here.

3. Offer referral discounts

Word of mouth publicity is huge. According to some studies, about 80 percent of salon owners say most of their clients are from referrals. Ask these satisfied clients for more referrals and reward them for the same.

Incentives for customers for referral program:

  1. Offer a discount on certain services or offering a free service after a fixed number of referrals.
  2. Give a small gift bag of salon products after fixed number of referrals or after their first referral.
  3.  Give the existing client a free salon product or service or a discount on their next visit, and you can give the new customer a discount on a certain service or product.

4. Learn from the best

Following successful industry leaders and learning from them can go a long way. They must be doing something right that you can put to use for your business too.

Here’s Vogue’s list of best salons for 2016. Watch the pros at work and learn.

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PART 3: Get new customers

  1. Get listed on Online directories:

    Getting more customers directly peaks up your salon’s revenue. And which salon owner doesn’t like more profits and revenue. Stay up to date with ways that different salons are employing to get new customers. Recently salons have started getting listed on Reserve with Google to grow their business in their neighbourhood. It is a new search and book platform by Google that allows your customers to book your services directly from Google search. To know more, click here.

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2. Increase reach via Social media

  • On social media, your FB page or twitter profile or Pinterest board represents your business. Make sure these profiles are killer. Ask customers to post before after pictures, reviews, etc. on these pages to create a good impression of your salon on other customers.
  • Start a blog. Provide your customers with valuable and intriguing content. They’re sure to come back for more.
  • Engage with them online. Start discussions. Provide deals and interact with your customers. Social media is where customers share their true viewpoints. You can get reviews, honest feedback and complaints.

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Next read: Want to increase sales this spring by getting more customers? Get listed on Reserve with Google now! 

Trying some new ways to increase salon sales this spring? Do share in the comments below. 🙂


References:

  1. http://www.mikal-salon-software.com/apps/blog/show/43812300
  2. http://www.singleplatform.com/blog/2016/3/11/spring-your-salon-spa-into-success
  3. https://www.paulhylandsalon.com/there-s-something-magical-about-spring
  4. http://www.nailsmag.com/article/95728/how-to-throw-great-salon-parties
  5. http://www.salontoday.com/article/22926/how-does-your-staff-translate-trends-into-new-services-for-your-clientele
  6. http://www.lydiasarfati.com/the-importance-of-in-salon-training.php
  7. http://www.pantagraph.com/business/local/prom-season-a-busy-time-for-twin-city-hair-salons/article_6039ae62-57d1-11df-8e21-001cc4c03286.html
  8. https://simpletexting.com/industry-guide/sms-marketing-for-spas-and-salons/
  9. https://www.signs.com/blog/implementing-referral-program-increasing-referrals-salon/
  10. http://ironworksartscentre.com/wp-content/uploads/2013/06/pagebreak.png
  11. https://www.artfire.com/ext/shop/product_view/CardDigital/13550641/chop_it_like_it_s_hot_printable_art_funny_salon_wall_decor_printable_d
  12. http://www.youbeauty.com/beauty/the-reality-of-runway-hair/

Reserve with Google expert guide: How to get listed?

There is one thing that lies at the heart of any new or fast-growing business: Getting new customers. In order to achieve that, it is crucial to get discovered among the right people.

Fortunately, Google has just launched Reserve with Google (RwG in short 😁); a new service that will allow your customers to find (and hopefully book) local services like yours.

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Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses like yours. Getting set up used to be a pain, but with RwG, it will become much easier to connect with customers online.

Here’s something you should know before Getting Listed.

If you want to get listed on RwG, you need to have an account with one of RwG’s scheduling partners (like Appointy). Scheduling partners are third-party online scheduling software that help your customers book your services.

Appointy excited to be an initial launch partner for Reserve with Google

Now, one of the following questions might pop in your head.

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What if:

  1. I don’t have an account with any scheduling partner?

  2. I use an online scheduling software but it is not one of RwG’s partners?

Let’s answer these questions one by one.


  1. You don’t have an account with any scheduling partner? Get listed for free now!

Congratulations.. You are ready to start from scratch. All you need to do is make an account with one of RwG’s scheduling partners like Appointy and you’ll be listed automatically.

Appointy has a free plan, hence don’t hesitate about having to pay any ‘hidden costs’ whatsoever. If you feel a paid plan suits your business needs better, you can upgrade. However, RwG integration is available in all our plans, and at no extra charge

Click here to know about the various plans we have to offer

2. You use an online scheduling software but it is not one of RwG’s partners: Switch to the easiest option.

Don’t worry. We’ve got your back!

If the scheduler you use isn’t one of RwG’s partners, a simple and secure data migration program is available with Appointy.  You can switch easily. You can opt for a free plan or choose from a variety of paid plans available according to what works best for you.

The last word:

We believe, that RwG can create significant value (more customers in plain speak) for small business owners such as yours, simply because of the reach that Google enjoys. Google has access to Google Search, Google Maps, Google Now and many other products that together probably help them touch almost every potential customer that has access to the internet/ a smartphone. If they can’t do it, maybe no one can!

Getting listed is free. Getting booked is free too. What do you have to lose? Sign-up now!


Related blog posts:

Five foolproof ways in which Reserve with Google can “make you money”

Everything you wanted to know about Reserve with Google: ANSWERED

Five foolproof ways in which Reserve with Google can “make you money”

If you’re a spa, studio or gym owner, chances are you might have already heard of Reserve with Google. But is it just another search-and-book service? It’s not. In fact for small businesses like you, it’s no less than a money-making machine. Let us tell you why.

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FIRST THINGS FIRST. Reserve with Google: A clearer picture

Reserve with Google is a new service from Google that will allow your customers to find (and hopefully book) local services like yours.

RwG (Short for Reserve with Google 😁) allows your customers to search and browse through nearby service providers, compare and book an appointment from Google search, Google Maps or the Reserve with Google website. These appointments are automatically and instantly reflected in your booking software (such as Appointy).

Google is creating an online marketplace for services, similar to what Uber did for cabs, Airbnb did for homestays, and Expedia did for travel bookings.

THE BIG QUESTION: Can it really make you money?

Yes, it can. To start with, RwG is only available for spas, studios, and gyms (more industries will be added shortly, starting with salons, beauty salons and Barbers). RwG is also initially only being launched in three cities (San Francisco, LA, and New York), with a nationwide launch round the corner.

In the next section, we’ve tried to put together a little insight into how Reserve with Google can make money for your business. After all, as a launch partner for RwG, we have been working on this for the best part of a year.

#1. It puts you on the map! (Well, on Google Maps too)

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85% of people use the Internet to search for local businesses like you. If most of your customers are looking for you online, you have to get listed online.

And what better platform to get listed online, other than Google, which accounts for more than 75% of the total searches on the Internet in the US. Getting listed on Reserve with Google will get you visibility among all these people. It’s a chance to make use of the power and credibility of Google to get discovered among your local customers.

#2. It gives you a chance to attract new customers with good reviews.

Reserve with Google lets your customers compare you with your local competitors right in the search window. This can be your chance to get an edge over others by getting your good reviews in front of your potential customers just before they’re about to make a decision. This could be a game changer.

In fact, research shows that if a business has a 3-star rating, then 57% of consumers will use that business. On the other hand, if a business has a 4-star rating, then there’s a chance that 94% of consumers will use that business.

Yeah, that’s right. Your reviews speak for themselves.

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#3. The ability to run your business in real-time

Imagine the power of running your business with your customers knowing what is happening when it happens. For example, as soon as someone posts a good review, it gets displayed against your business listing. Or if you launch a new service, people would know instantly as your name starts appearing in the Google search when they look for that service. Skeptical about whether to raise your prices or not? Try raising them for a week; if your customer count goes down, change it again next week with as much as a click on your phone.

Reserve with Google gives you great control over your business by allowing your services, pricing, reviews, and other details to be updated in real time.

 #4. It is the only thing your customers will ever need: The end-to-end solution.

Your customers wouldn’t need to go anywhere else. Right from searching for services to making payments-Reserve with Google will take care of your customer’s every need.

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#5. Fulfils customers’ needs instantly. Hence, they’re more likely to use it.

Research says that 45.5% people use their smartphones to search on Google.

Getting listed on RwG will mean being a part of a discovery platform that is always available, and accessible through a smartphone/ tablet whenever your customer feels the need.

Conclusion: Be a part of a wave

Ok, so this is a bit abstract. But here goes nothing.

We believe that the technology, business environment and consumer behavior are ripe for a change in the way customers discover and consume services. This view is probably shared by stalwarts such as Google and Microsoft, as evidenced by their entry into this market.

History has shown that when the time is ripe, adoption is rapid and can be considered akin to a wave. The wave itself carries all participants and disproportionately benefits the early adopters. We believe that we are at the start of a wave, a wave that will see the digital discovery, and consumption of services. If that turns out to be true, you can not afford to miss the bus. If this is the next big thing, you need to act NOW.


Have questions about the blog or Reserve with Google? Leave us a comment below and we’ll get back to you asap. 🙂 

 

TIP: How Appointy’s “Ask-a-Review” feature can help in viral growth of your business.

In today’s world, reviews have become a key part of a business success story. There are many websites that are already providing local reviews for many years. So the question is, how Appointy is different from those?

There are three things which make Appointy unique:

  1. Reviews posted on Appointy can only come from genuine registered clients. Any client who books an appointment with a registered business can post a review.
  2. Reviews posted on Appointy are “Google search engine friendly” and will be crawled by Google. This improves your local search engine rankings.
  3. After a review is posted, a client can then post it to his/her Facebook or Twitter profiles. All of his/her friends on these social channels will see it as a personal recommendation, which will help spread your word-of-mouth.

Here is how it looks after a client posts a review:

review-post-client

How to request a review from a client?

Appointy will not automatically send  an email request to your client, asking to review your services/business.  We allow you to select the client(s) from whom you want to receive a review. Go to “Agenda view”, click on “Ask-a-review” next to the appointment,  then an email will be send to your client.

The best time to ask for a review is right after the service was performed. If you send your request during this first 24 hours, you will have a better chance to successfully receive a review.

Please do not hesitate to send us your questions or comments.

Time to get a Facebook Page now.

As you all know that we are launching our Email marketing solution, we would suggest every business to get one Facebook page now as our ready-to-use email marketing templates would be centered towards Facebook Page.

Holiday season is a great time to thank clients by offering them discounts, gifts, and deals and at the same time increase sales. You might be doing it already in the past. But this time, we want you to take a step forward and try to make a community of your fans from your clients.

This time, by offering discounts you will be getting 2 things:

» 1. More sales.
» 2. Managed Client information and feedback which you can utilize for future promotions.

So instead of sending discounts or deals in emails, our email templates would focus on sending information about discounts or deals on Facebook Page. Because of your offers, there would be more chances of your client becoming your Fan on the Facebook and we want you to take the advantage to form a community of fans.

Are you new to Facebook page concept? Consider reading below:

A Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.

By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.

The three most important ways of leveraging Facebook for marketing:

» Establish a strong profile as this is the basis of your entire Facebook marketing strategy because it gives you the ability to show others what you can do, who you can help and what you have to offer. This is where you can list your website or blog and works as a wonderful portal to take people there. Get people to your profile and if they find it interesting enough, they will click on the links.

» Reach out to people in your niche and make connections. This is a wonderful way to reach out to others who are out there and share similar interests, and see how you can leverage that and help out both your businesses.

» Reach your target market easily by using the Facebook feature that allows you to see friends of friends.

To know more about Facebook pages visit Facebook’s official guide here. If you need help in creating your Facebook page then please do not hesitate to contact at manishi [at] appointy [dot] com and we would be more than happy to assist you further.

So stay tuned as in December 2009 we have more surprises for you (other than email marketing).

Note: Do not forget to update your Facebook link in Appointy from Admin area, within Customize tab under Settings menu. Once updated, you will not need to make any changes to ready-to-use templates and you can be growing your business with few clicks in less than 5 minutes.