How to Maximize the Value of Facebook Marketing
If you’re a business hoping to thrive on social media, you must master various Facebook marketing methods that can help you do that. With more than 2.8 billion users from different parts of the world, your business can flourish significantly if you understand some basic marketing tips for Facebook.
Whether you’re advertising your tutoring business, salon service packages, or retail products, let’s learn some more about marketing on the biggest social media platform with this Facebook marketing guide.
What Are Some Effective Facebook Marketing Techniques?
If you, the entrepreneur, social media manager, or marketing expert, need to promote a business with great bonuses, know that you can use Facebook with different types of ads and chatbots. And here’s everything you need to know about the details which make the difference—because it’s not that simple.
Some great Facebook marketing techniques include the following:
1. Define Your Audience
The first step towards successful marketing on this social media platform is to understand your audience. You need to ask yourself specific questions about your audiences, like:
- What is the average age group of your audience?
- What is the location of your audience?
- What are the types of jobs of your audiences?
- What time, and how do they use Facebook?
- What are their life challenges?
Asking these questions will get a basic understanding of your audience’s demographics. Once you get an idea of the type of people using your platform, you can take a look at the Facebook Audience Insights. With the help of this tool, you will find nitty-gritty details about your potential customers like gender, age, education, location, relationship status, language, etc.
This is a crucial step because if you have no idea the type of audience you are trying to reach, you will never improve your Facebook marketing strategy and require external Facebook marketing help.
2. Always Share Content To Generate Shares And Attention
The first step towards improving your Facebook marketing campaign is to start sharing industry-relevant posts and content. As people start scrolling down their Facebook timelines, your content needs to be attractive enough to have them pause and read. Your content needs to be such that your audiences will be compelled to share it with their friends.
Additionally, the Facebook news feed algorithm will reward engaging content and active advertisers. The reach will depend on the comments, reactions, and shares of your posts. As you start developing a posting strategy, you need to remember that not every post needs to have a CTA (Call to Action). Create and post different varieties of content that will entertain, educate, and add value. Even if you are adding a CTA, keep it simple.
3. Always Prioritize And Build An Organic Traction Before Promoting Ads-Filled Posts
If you want to increase the reach of your paid posts, you need to allow the post to gain some organic traction for 1-24 hours before boosting them. While there are no guarantees of an increased organic reach, there are specific ways to increase your chances of getting a good reach.
For instance, you can start by posting more live and native videos. Based on research, it has been found that video content rules Facebook; it has 1200% more shares than images and text posts combined. Also, native videos uploaded directly on Facebook have ten times more reach than a YouTube video being posted on Facebook.
You can also try mixing various types of posts like text, photos, slides, and videos. While some may prefer sharing text posts, others are more likely to share photos. Mixing the posts will attract views from various users.
4. Always Prioritize Audience Engagement
If you can engage your audiences, they will keep coming back. The guidelines of having a good conversation with another person also apply to social media. For instance, you can start responding to comments you receive on your posts; this way, you can strike up a conversation with the individual.
You also need to acknowledge your audience if they share your posts. All you need to do is tap on the shared post and click on any reaction buttons; this way, your audience will know that you appreciate this gesture.
You need to remember that Facebook will reward posts that have high engagement. Posts that have high engagement will have a better organic reach. If your posts remain evergreen, the audience engagement will continue for a long time; to make your posts evergreen, start replying to your audiences’ comments and show your gratitude if they share the posts on their timelines.
5. Host Contests On Facebook
Based on research, running Facebook contests is a great Facebook marketing strategy that can help build brand awareness and also attract new fans. However, you need to be aware that you cannot host these contests through Facebook itself. You need to use third-party apps to create these contests and direct the users to the app via your Facebook page. Additionally, the contests should not be something like asking for likes, comments, etc.
You will find a wide range of free and paid tools to help you out with the contests. For instance, ShortStack will provide free contest templates if your page has less than 2,000 likes. Then, there is Pagemodo, which is also a great free option. Opting for free versions will, however, limit your options.
6. Use Paid Promotions To Increase Your Organic Reach
This is the point when you can use paid promotions to amplify the reach of your content and improve the ROI considerably. Paid promotions have various Facebook marketing benefits. Of course, we do not mean that you start promoting everything. You need to apply some strategic selection to improve the reach of your posts with the help of Facebook ads.
For example, some posts are about raising awareness; you will have to increase the video views and engagement. However, there are also other types of posts where you would want to promote them with a link to redirect the traffic to your website.
After you have selected the posts, you need to allocate a budget. It is recommended that you spread the Facebook marketing costs to not end up spending all your money on a single post.
7. Utilize Sponsored Stories
One great Facebook marketing for small business tip is to make use of sponsored stories. These are a type of Facebook ad that shows a user’s interaction, like a comment, share, etc., to his/her friends.
This method works by capitalizing on the ‘word of mouth’ marketing concept. For instance, if a user sees that his two friends like a particular Facebook page, they will pay more attention to that page. The overall Facebook marketing definition ensures that the specific user does the same action as his/her friends. You can also show the likes of your friends to increase page likes.
Based on research and information provided by Facebook, sponsored stories have 46% higher CTRs and 20% fewer CPCs than regular Facebook ads. Thanks to these stats, we now know this is a very serious marketing strategy for Facebook.
8. Always Study The Facebook Open Graph
The Facebook Open Graph is a feature that allows businesses to label the action of the audiences with their app. Each day, you will find billions of interactions that are posted on the Facebook Open Graph. More often, businesses use various third-party apps to connect with the audiences and post a notification whenever the customer performs a specific action.
On the other hand, Facebook Open Graph can do the same and some more. You will be provided with a creative interactive option apart from the standard like and comment. Various posts can suggest that the users read, taste, listen to, etc. – the creativity aspect is left to the businesses.
9. Leverage Facebook CTA buttons
Call to action or CTA buttons on Facebook are an essential part of marketing on this social platform. These buttons will ultimately help you convert your profile visitors or followers into potential customers/ customers.
Depending on your business type you can choose from the available CTA buttons on Facebook: Contact, Order, Shop, Book Now. To be able to add these buttons, you will need to use a partner software.
For example, if you own an appointment-based business, the most relevant CTA would be the Book Now button. To add this button to your Facebook page, you need to have an account with a partner scheduling software, like Appointy.
If you are looking for more tips to grow your business, you can always keep an eye out for various Facebook marketing news and articles on the internet. However, we have covered some of the most common methods to improve your marketing game on Facebook. Feel free to use them and check them out!
What do you think of all this? Let us know in the comments!
We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day.
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About the Author
|Jeremy Ambrose is a self-employed marketing manager. He works with small and medium-sized US companies remotely from Southern California. He loves running and swimming when he’s not spending time with his family.