4 incredibly easy hacks to get your business listed on Reserve with Google today!

Over the last few decades, we’ve seen technology penetrate into every aspect of the human life. Health, medicine, entertainment, beauty, and what not. There has been constant innovation in the way we do everything.

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Even business. The way we do business has changed drastically.

Today, we work on tablets/computers, get clients over the phone, market on the Internet, and use high-end equipments to give services.

In fact, now your customers can even book and pay for services directly from Google.

This happens through a new service launched earlier this year, called Reserve with Google (RwG).

Reserve with Google

It is a discovery platform that allows customers to search, book, and pay for services directly from Google, Google Maps, and a dedicated RwG website.

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Reserve with Google makes the booking process as easy as Click, Click, Book! for your customers.

From a business owner’s perspective, Reserve with Google is an awesome new tool that can help you grow your business by increasing its online visibility. This instantly expands your target segment without any investment.

Additionally, when your business appears amongst others in Google’s listings, it comes across as credible. This increases your odds of getting booked!

Rest assured, let’s just say that it’s a good time to run a small business in the US!


Before we talk about anything else, the primary requirement to get listed on Reserve with Google is to have an account with one of Google’s trusted scheduling partner (like Appointy). 

But if you have an account with a scheduling partner and are still not getting listed on Reserve with Google, then this post is for you!

We at Appointy have been an initial launch partner of Reserve with Google, and hence, are taking a shot at explaining some little things that might be keeping your business from getting listed on Reserve with Google.

Before we begin there are two important things to note here:

  • these are really basic things that businesses should do anyway to maintain a reputable image online. 
  • These criteria of getting listed are as observed and understood on the date of publishing this blog. Reserve with Google was still in its pilot phase until recently. They are constantly improving their listing algorithms and these criteria might change in the future. (I’ll try to update the blog regularly accordingly). 

Five little problems that might be keeping your business from getting listed on Reserve with Google (and their fixes):

1. You haven’t opted in for getting listed in your scheduling software

The option to get listed on Reserve with Google is available to all registered customers of RwG’s trusted scheduling partners (like Appointy). If you were not proactively informed by your online scheduling provider about the launch, chances are you might still not know what the Reserve with Google button on your sidebar does.

You can choose whether to get listed on Reserve with Google or not. In Appointy, this option appears as a Toggle button on a Pop-up card after clicking on the ‘Reserve with Google’ button in the main Toolbar.

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Note: We strongly recommend that you opt-in for getting listed on Reserve with Google in order to get new customers.


2. Your business isn’t registered on Google

Google listings started as a way for small businesses to bring in more customers by providing helpful information about their business. Your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps.

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But Google only allows actual, real, and credible businesses with a physical location to get listed on its free listings. Hence, you’ll need to register your business address on Google Maps using Google My Business.

Your listing is verified after you enter the verification pin sent to your business address via physical mail. (Sometimes you may get lucky and receive an email/text with the same, making the whole process much faster.)

This prevents fake businesses from getting listed in order to avoid any inconvenience to customers.

How to do it?

  • Google My Business is a platform that allows businesses to easily add/edit their business information on the listings.
  • If you haven’t already, add or claim your business, then verify your business listing so it’s eligible to appear on Maps, Search, and other Google services. Your edits won’t appear live on Google until your listing is verified.

Note: While the original Google listing appears as a Google card with details of the business like, business hours, reviews, website, etc. With the launch of Reserve with Google, businesses will also have a direct ‘Book now’ tab in these listings. This button will redirect customers directly to your booking interface.

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Listed on Reserve with Google                               Not listed on Reserve with Google


3. Your business requires additional details before bookings

If your customers need to fill in a customized form/sheet before booking an appointment with you, then your business becomes ineligible to get listed on Reserve with Google (as of now).

For example, if you’re a pet service that requires customers to fill in their pet’s breed, health conditions, food preferences, etc., in order to prepare for the service beforehand.

Getting information like this is crucial for your business process and you obviously can’t stop asking your customers for this.

Does that mean you can never get listed on Reserve with Google? 

Not essentially.

While Google may start supporting this functionality in the future, there’s a minor work around that you can do until then:

Instead of asking for this information before or during the booking process, you can integrate a form in the email notification that is automatically sent to your customers after booking.

You can customise these email notifications easily in your online scheduling software. In Appointy, this option appears in the Customisation tab in Settings and can be edited with a click.

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4. You accept pre-payment for your services

Reserve with Google doesn’t support listing for businesses that require full/partial pre-payments for services. It is a book-and-pay platform where services can be booked and then paid for after the service. 

Hence, to get listed, you’ll need to disable pre-payment options in your scheduling software. In Appointy, this can be done from the Payment Options in the Settings tab.

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But before you decide to it, you need to think carefully whether disabling pre-payments is a good option for your business or not.

This is because pre-payments are known to significantly reduce no-shows and cancellations for businesses like salon, spas, fitness classes, etc. While on the other hand, for businesses such as pet services, consultants, etc., it might have not really have much effect.

 


Even after all these fixes, if you still don’t get listed on Reserve with Google, it might be because certain types of business are restricted from getting listed. These include: 

  • Mobile services:

    Door-to-door service providers (with or without a head office), like plumbers, carpet cleaning, delivery services, etc.

    It’s important to note here that if some services that you provide are mobile while some are not, (for example, a consultant who provides consultation both at his office and at his customers’ place), your business is still eligible to get listed on Reserve with Google (given that you’re eligible on all other criteria).

    Even if just one of your services fulfil all the criteria, then your business becomes eligible to get listed on Reserve with Google. 

  • HIPAA compliant businesses:

    Businesses that are needed to be compliant with HIPAA (Health Insurance Protocol And Accountability) protocols are ineligible to get listed on Reserve with Google.

    HIPAA Compliance is required for any service that deals with Protected Health Information (PHI). For example, doctors, physiotherapists, ultrasound centres, etc.)

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  • Business having variable or no service cost

    Businesses like consultants, or event planners often provide a free consultant call before they get on site. When they use an online scheduling software for scheduling these calls, the service costs is often nil. Hence, they become ineligible to get listed on Reserve with Google. Additionally, businesses with variable service costs are also ineligible to get listed. (for example, if you provide a service package in which individual services can be customised, and the price is then calculated according to them).


Based on all these criteria, if you find your business is eligible but isn’t listed on Reserve with Google yet, then:

  • check with your scheduling partner again. It might be possible that it isn’t one of Google’s trusted scheduling partners.
  • If it’s not, try Appointy. It is a powerful, and fully functional online scheduling software and also one of Google’s trusted scheduling partners.
  • If you’re an Appointy customer already, shoot us an email at contact@appointy.com.

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Reserve with Google expert guide: How to get listed?

There is one thing that lies at the heart of any new or fast-growing business: Getting new customers. In order to achieve that, it is crucial to get discovered among the right people.

Fortunately, Google has just launched Reserve with Google (RwG in short 😁); a new service that will allow your customers to find (and hopefully book) local services like yours.

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Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses like yours. Getting set up used to be a pain, but with RwG, it will become much easier to connect with customers online.

Here’s something you should know before Getting Listed.

If you want to get listed on RwG, you need to have an account with one of RwG’s scheduling partners (like Appointy). Scheduling partners are third-party online scheduling software that help your customers book your services.

Appointy excited to be an initial launch partner for Reserve with Google

Now, one of the following questions might pop in your head.

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What if:

  1. I don’t have an account with any scheduling partner?

  2. I use an online scheduling software but it is not one of RwG’s partners?

Let’s answer these questions one by one.


  1. You don’t have an account with any scheduling partner? Get listed for free now!

Congratulations.. You are ready to start from scratch. All you need to do is make an account with one of RwG’s scheduling partners like Appointy and you’ll be listed automatically.

Appointy has a free plan, hence don’t hesitate about having to pay any ‘hidden costs’ whatsoever. If you feel a paid plan suits your business needs better, you can upgrade. However, RwG integration is available in all our plans, and at no extra charge

Click here to know about the various plans we have to offer

2. You use an online scheduling software but it is not one of RwG’s partners: Switch to the easiest option.

Don’t worry. We’ve got your back!

If the scheduler you use isn’t one of RwG’s partners, a simple and secure data migration program is available with Appointy.  You can switch easily. You can opt for a free plan or choose from a variety of paid plans available according to what works best for you.

The last word:

We believe, that RwG can create significant value (more customers in plain speak) for small business owners such as yours, simply because of the reach that Google enjoys. Google has access to Google Search, Google Maps, Google Now and many other products that together probably help them touch almost every potential customer that has access to the internet/ a smartphone. If they can’t do it, maybe no one can!

Getting listed is free. Getting booked is free too. What do you have to lose? Sign-up now!


Related blog posts:

Five foolproof ways in which Reserve with Google can “make you money”

Everything you wanted to know about Reserve with Google: ANSWERED

Five foolproof ways in which Reserve with Google can “make you money”

If you’re a spa, studio or gym owner, chances are you might have already heard of Reserve with Google. But is it just another search-and-book service? It’s not. In fact for small businesses like you, it’s no less than a money-making machine. Let us tell you why.

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FIRST THINGS FIRST. Reserve with Google: A clearer picture

Reserve with Google is a new service from Google that will allow your customers to find (and hopefully book) local services like yours.

RwG (Short for Reserve with Google 😁) allows your customers to search and browse through nearby service providers, compare and book an appointment from Google search, Google Maps or the Reserve with Google website. These appointments are automatically and instantly reflected in your booking software (such as Appointy).

Google is creating an online marketplace for services, similar to what Uber did for cabs, Airbnb did for homestays, and Expedia did for travel bookings.

THE BIG QUESTION: Can it really make you money?

Yes, it can. To start with, RwG is only available for spas, studios, and gyms (more industries will be added shortly, starting with salons, beauty salons and Barbers). RwG is also initially only being launched in three cities (San Francisco, LA, and New York), with a nationwide launch round the corner.

In the next section, we’ve tried to put together a little insight into how Reserve with Google can make money for your business. After all, as a launch partner for RwG, we have been working on this for the best part of a year.

#1. It puts you on the map! (Well, on Google Maps too)

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85% of people use the Internet to search for local businesses like you. If most of your customers are looking for you online, you have to get listed online.

And what better platform to get listed online, other than Google, which accounts for more than 75% of the total searches on the Internet in the US. Getting listed on Reserve with Google will get you visibility among all these people. It’s a chance to make use of the power and credibility of Google to get discovered among your local customers.

#2. It gives you a chance to attract new customers with good reviews.

Reserve with Google lets your customers compare you with your local competitors right in the search window. This can be your chance to get an edge over others by getting your good reviews in front of your potential customers just before they’re about to make a decision. This could be a game changer.

In fact, research shows that if a business has a 3-star rating, then 57% of consumers will use that business. On the other hand, if a business has a 4-star rating, then there’s a chance that 94% of consumers will use that business.

Yeah, that’s right. Your reviews speak for themselves.

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#3. The ability to run your business in real-time

Imagine the power of running your business with your customers knowing what is happening when it happens. For example, as soon as someone posts a good review, it gets displayed against your business listing. Or if you launch a new service, people would know instantly as your name starts appearing in the Google search when they look for that service. Skeptical about whether to raise your prices or not? Try raising them for a week; if your customer count goes down, change it again next week with as much as a click on your phone.

Reserve with Google gives you great control over your business by allowing your services, pricing, reviews, and other details to be updated in real time.

 #4. It is the only thing your customers will ever need: The end-to-end solution.

Your customers wouldn’t need to go anywhere else. Right from searching for services to making payments-Reserve with Google will take care of your customer’s every need.

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#5. Fulfils customers’ needs instantly. Hence, they’re more likely to use it.

Research says that 45.5% people use their smartphones to search on Google.

Getting listed on RwG will mean being a part of a discovery platform that is always available, and accessible through a smartphone/ tablet whenever your customer feels the need.

Conclusion: Be a part of a wave

Ok, so this is a bit abstract. But here goes nothing.

We believe that the technology, business environment and consumer behavior are ripe for a change in the way customers discover and consume services. This view is probably shared by stalwarts such as Google and Microsoft, as evidenced by their entry into this market.

History has shown that when the time is ripe, adoption is rapid and can be considered akin to a wave. The wave itself carries all participants and disproportionately benefits the early adopters. We believe that we are at the start of a wave, a wave that will see the digital discovery, and consumption of services. If that turns out to be true, you can not afford to miss the bus. If this is the next big thing, you need to act NOW.


Have questions about the blog or Reserve with Google? Leave us a comment below and we’ll get back to you asap. 🙂 

 

Everything you wanted to know about Reserve with Google: ANSWERED

Ever since its pilot launch in December, many questions about Reserve with Google may have come to mind. What is it? Is it really something that can work for you? We thought we should take a shot at answering some of these questions. After all, as a launch partner for RwG (Short for Reserve with Google 😁), we have been working on this for the best part of an year. Phew!

q1

Reserve with Google is a new service from Google that will allow your customers to find (and hopefully book) local services like yours. To start with, RwG is only available for spas, studios and gyms (more industries will be added shortly, starting with salons, beauty salons and Barbers). RwG is also initially only being launched in three cities (San Francisco, LA and New York), with a nation wide launch round the corner.  

RwG allows your customers to search and browse through nearby service providers, compare and book an appointment from Google search, Google Maps or the Reserve with Google website. These appointments are automatically, and instantly reflected in your booking software (such as Appointy).

Google is creating an online marketplace for services, similar to what Uber did for cabs, AirBnB did for homestays, and Expedia did for travel bookings.

q6Yes, it is completely free. There is no extra charge to get your business listed on Reserve with Google. All you need is an account with a scheduling partner (like Appointy). And since Appointy has a free plan as well, there are no ‘hidden costs’ whatsoever. If you feel a paid plan suits your business needs better, you can upgrade. However RwG integration is available in all our plans, and at no extra charge.

Click here to find out about various plans that Appointy offers.

q2

Yes, it can. Reserve with Google is still in its pilot stage, being launched in three cities in only a limited number of industries. However, during the course of 2017, we should see this being scaled up nationwide, and slowly cover additional industries as well.

We believe, that RwG can create significant value (more customers in plain speak) for small business owners such as yours, simply because of the reach that Google enjoys. Google has access to Google Search, Google Maps, Google Now and many other products that together probably help them touch almost every potential customer that has access to the internet/ a smartphone. If they can’t do it, maybe no one can!

RwG can help you get new customers by enabling you to:

  • Reach new customers
  • Allow potential customers to compare and book your services
  • Allow you to showcase your reviews, pricing and availability on the booking platform.
  • Be a part of a discovery platform that is always available, and accessible through a smartphone/ tablet whenever a customer feels the need.

To know about how Reserve with Google can make you money in detail, read our blog post, Five Foolproof ways in which Reserve with Google can “make you money”

q3

Only spas, studios and gyms in New York, Los Angeles, and San Francisco Bay area can get listed on Reserve with Google currently. Google is expanding soon and this service will soon be available in all areas and for many more industries.

To get listed on Reserve with Google, all you need is an account with Appointy or one of  Google’s other scheduling partners and you’ll be listed automatically.

q4Reserve with Google is still in its pilot stage and is being launched in three cities in only a limited number of industries. However, as the year unfolds, we are hoping to see it being launched around the nation and for many other industries as well. We will keep you updated!

q5

In a nutshell, if you want more customers, then yes!

We don’t mean to write this in jest, but seriously, not everyone wants more customers. Some business owners may have a fixed, repeating clientele, with no aspirations to scale up. They may not need new customers, and this could be a ‘lifestyle’ choice for them.

But on second thoughts, its free. So why not! Get listed, experiment. What do you have to lose?


Your question didn’t make the Top 6?  Shoot it in the comments and we’ll answer it soon 🙂 

Appointy + Google Apps with Google Calendar = Better Organizing

Do you use Google Apps? Appointy is now a part of Google Apps too.

Life is becoming so fast that the flow of information has increased tremendously and our hard disk (brain) which has limited capacity, cannot keep the information for a long time. In old days people used to keep personal diaries to manage themselves. Today, Google calendar along with mobile synchronization has replaced the old traditional diaries. The difference is the push technology which can notify user rather than user opening his diary daily and checking informations. Google calendar has really emerged as the best organizing tool.

Google calendar replaced your diaries but there was still something missing. Isn’t it?  What if the your client himself can come, see the empty times in your diary and fill their information. Wouldn’t it be great?

Yes, Appointy does the same. Appointy is now linked to Google Apps and it will extend your Google calendar further to take Appointments from your clients. Your clients will take appointment on Appointy and Appointy will update your Google calendar in real-time. Similary, any personal event you will book on Google calendar will be marked as Blocked on Appointy.  Each staff on Appointy can link their Google calendar with their respective accounts.

Please follow the steps to link Appointy with your Google Apps account.

1. Go to http://www.google.com/enterprise/marketplace/viewListing?productListingId=2094+11203809800015607066

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2. Click on Add it now an enter your Google App domain. e.g. xtremeheights.com

3. Follow the steps to complete your linking.

4. Once installed in Google Apps account, you will find a link in your Google Apps Email from where you can directly login into Appointy.

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The value of personal Calendar just went up. 🙂

We are working on Google’s other API as well and in future you will see tight integration of Appointy with other Google Apps applications. If you have any suggestions or questions then please feel free to contact us at contact@appointy.com.

If you really like Appointy then please do not forget to rate us here http://www.google.com/enterprise/marketplace/viewListing?productListingId=2094+11203809800015607066

Thank you.