3 tricks that pros are using to increase their salon sales this spring

Winters, especially for salons mean slow business. But spring can be your elixir. Post-surviving another midwest winter, people come to salons anxious to make a change and try on new spring colors for their hair and nails as they get ready for vacations, prom nights and graduations.

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This blog is the money-making guide to make your pedicure chairs and hair studio a happy spring destination for clients. It includes:

PART 1:

  • Why getting inspiration for a new season is important and where to get it?
  • The why and how of keeping up-to-date with industry trends.
  • How to keep your staff trained and high on energy?

PART 2:

  • Marketing tips for your business
  • Your money making guide before the prom season.
  • Free email templates for your email marketing campaign
  • Free text templates to send deals and discounts.

PART 3:

  • Where to get new customers this spring?
  • How to create a credible social media standing?

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PART 1:  Get you & your staff in the spring mood

  • Take inspiration

Why is this important?

Because you’re an artist! Redefining someone’s appearance is a piece of art and art requires inspiration. In order to keep new ideas coming in, you need to feed your creative cravings.

Where to get inspiration from?

Fashion events-big or small are the best way to bring back knowledge and get inspiration for the upcoming season. There are so many events lined up at this time of the year that they can keep your calendar packed for weeks. Here is a list of top events to attend before spring:

Beauty events in New York

Beauty events in San Francisco 

Beauty events in Los Angeles

Beauty events in Miami

Beauty events in Chicago

Beauty events in San Diego

Beauty events in Atlanta

Beauty events in Austin

Find the list of beauty events in your city here.

To fuel inspiration, all you need to do is look around you. Here’s what Alan Labos mentions in his blog,

“Street fashion, interior design, local musicians and artists, can be as much a source of inspiration as the latest collection from a major fashion house or a new product line from a beauty empire. Whether it is by reading the most recent issue of Vogue or taking time to notice fresh graffiti on the city streets, you never know where or when inspiration will strike!”

 What next?

You need to ensure that  your inspired styles look good on people in real life, i.e., on your customers. Runway looks often lead people into thinking “Who are they kidding? I’m never going to wear my hair or makeup like that.” People easily get intimidated by the way fashion is presented; with the model, the clothes and the lighting.

You need a real life example of how the inspired styles will look on your customers. You can try it on a staff or invite regular customers to come and experiment with their look on a discounted price. This will:

  • give you a better idea of how a certain trend looks on different face cuts, compleixions, with varied hair colors, and on people of different ages.
  • encourage other customers to try these styles on.

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  • Stay up-to-date

Why is this important?

Hairstyles, makeup, and nails change with every season. And you, as a professional need to be updated with them because:

  1.  Your customers always know what’s trending. They’ll hear it from a friend or see it on a celebrity and instantly want to try.
  2. It’s a position of trust. Your customers look up to you for expert opinion. To be able to give that, you need to know what’s going on in the industry around you.
  3. It helps you stay on the cutting edge of business.

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How to do it?

  1. Look out for what’s hot and who’s trending

“New trends come from an array of areas, which goes hand in hand with the latest technology. Public figures, stars, models, reality shows, magazines, in-house and distributor classes are some of the paths that have always worked. Recently, we added social networks like Facebook and Twitter to the list.”

MIKE O’NEILL
HAIR STUDIO 322
GLENMOORE, PENNSYLVANIA


2. Learn from your staff

“Several team members travel to Fashion Week, working backstage with various product lines. When they come back they share the top tips on hair, make-up and all the exciting stories with the rest of the team and our clients. This ensures that we are moving in front of trends and not behind them.”

D SCOTT BALL
THE CUT & COLOR ROOM
ORLANDO, FLORIDA


3. The Internet to the rescue!

Because we live in a small, relatively isolated town, the internet provides a huge amount of information regarding trends and new techniques as do trade magazines and DVDs, which can be purchased through stylist websites.”

KAREN ROBERTS
STUDIO K
LAS CRUCES, NEW MEXICO


4. Follow famous fashion blogs.

Blogs are produced by the most respected magazines which also have the biggest online presence in their countries so you usually get the latest and most up to date information for what is going on in the professional beauty industry through them.

Grant  Romundt

Founder, ScissorBoy.com


5. Keep an eye on your competitors.

Think you spotted a trend but aren’t sure if it’s anything that will catch on? By observing what your competitors are doing, you can capitalise on emerging news, trends, and opportunities. Sure, staying ahead of the competition is key, but knowing what they’re up to is one part of coming out on top.

  • Train staff

Your staff is your business’s workforce. These are the people who interact with clients behind the chair. They are your sales people, your culture, your service. Equip them with the current trends and hands-on tutorials before the season kicks in to ensure exceptional service for the clients every time. It is important they know how to greet clients, understand the treatments that are offered, and can suggest appropriate upgrade treatments when booking appointments.

You can either develop an in-salon training program or find one online.

Pro tip: Throw an office party to bond and get the excitement going:

Post-winter you might need to lift up your team’s spirits. Do that by throwing a staff party. Or simply invite them over for drinks. Right before you all set to work, it’d help you bond with your staff and be an energy boost for the next season.

Don’t worry. We know you’ve a lot going on. So here’s your cheat sheet to throw a fabulous salon party!

How to throw great salon parties: by Nailsmag.com

1000+ ideas for salon party on Pinterest

Throwing a salon party: by Salon Today

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PART 2: Market like a pro

  • Act in time: Offer occasion-specific deals

Timing is important. Always pay attention to what big event is due in the coming weeks and prepare for that.


Case Study: Money-making guide for Prom

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 Prom season is in full swing right now. That means stylists will be curling young ladies’ hair and putting on shimmery eyeshadows on them soon. Here is some crucial advice about prom preparation from Jenni Kanski, owner of Jenni’s Salon and Spa, 109 Wexford Court, Normal.
  • The afternoon slots go first. Getting a fancy up-do at 9 a.m. means a long time before the evening’s prom, and afternoon hours also fit better with teens’ busy schedules
  • Weekends can be busy. You might have to ask your staff to stay back on Fridays and Saturdays.
  • Every year brings new trends for prom hair-dos. Encourage girls to bring a photo of what they want to be done with their hair.

Pro tip: Giving a combo facial and hair styling offer or a one-on-one free offer before prom can be a good idea to attract teens.


  • Reach out to your regulars

Why?

Your regulars are happy, satisfied people who trust your services and visit you regularly on a monthly or even weekly basis. These are the people to target first as you already have their trust.

How?

1. Start an email campaign:

Shoot an email to them announcing what’s new this season in business and inviting them over for a service.

Here’s a sample from mailget

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 2. Send out deals via texts:

Offer discounts and deals by sending texts to these clients.

Why?

Around 90% of text messages are read within three minutes. That’s because mobile devices are everywhere and people tend to keep them with them at all times and regularly check them. In fact, 90% of Millennials sleep with their phones within arm’s reach.

How?

Ready to use text templates:

  1. [Salon Name] – Today only! Get a FREE [service 1]  with any [service 2]
  2. Keep the feet happy this spring with [discount]% discounts on pedicures at the [salon name]
  3. Be the first to know about discounts and offers at [salon name]! Click here to subscribe: [link]

Find 42 more ready-to-use text templates here.

3. Offer referral discounts

Word of mouth publicity is huge. According to some studies, about 80 percent of salon owners say most of their clients are from referrals. Ask these satisfied clients for more referrals and reward them for the same.

Incentives for customers for referral program:

  1. Offer a discount on certain services or offering a free service after a fixed number of referrals.
  2. Give a small gift bag of salon products after fixed number of referrals or after their first referral.
  3.  Give the existing client a free salon product or service or a discount on their next visit, and you can give the new customer a discount on a certain service or product.

4. Learn from the best

Following successful industry leaders and learning from them can go a long way. They must be doing something right that you can put to use for your business too.

Here’s Vogue’s list of best salons for 2016. Watch the pros at work and learn.

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PART 3: Get new customers

  1. Get listed on Online directories:

    Getting more customers directly peaks up your salon’s revenue. And which salon owner doesn’t like more profits and revenue. Stay up to date with ways that different salons are employing to get new customers. Recently salons have started getting listed on Reserve with Google to grow their business in their neighbourhood. It is a new search and book platform by Google that allows your customers to book your services directly from Google search. To know more, click here.

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2. Increase reach via Social media

  • On social media, your FB page or twitter profile or Pinterest board represents your business. Make sure these profiles are killer. Ask customers to post before after pictures, reviews, etc. on these pages to create a good impression of your salon on other customers.
  • Start a blog. Provide your customers with valuable and intriguing content. They’re sure to come back for more.
  • Engage with them online. Start discussions. Provide deals and interact with your customers. Social media is where customers share their true viewpoints. You can get reviews, honest feedback and complaints.

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Next read: Want to increase sales this spring by getting more customers? Get listed on Reserve with Google now! 

Trying some new ways to increase salon sales this spring? Do share in the comments below. 🙂


References:

  1. http://www.mikal-salon-software.com/apps/blog/show/43812300
  2. http://www.singleplatform.com/blog/2016/3/11/spring-your-salon-spa-into-success
  3. https://www.paulhylandsalon.com/there-s-something-magical-about-spring
  4. http://www.nailsmag.com/article/95728/how-to-throw-great-salon-parties
  5. http://www.salontoday.com/article/22926/how-does-your-staff-translate-trends-into-new-services-for-your-clientele
  6. http://www.lydiasarfati.com/the-importance-of-in-salon-training.php
  7. http://www.pantagraph.com/business/local/prom-season-a-busy-time-for-twin-city-hair-salons/article_6039ae62-57d1-11df-8e21-001cc4c03286.html
  8. https://simpletexting.com/industry-guide/sms-marketing-for-spas-and-salons/
  9. https://www.signs.com/blog/implementing-referral-program-increasing-referrals-salon/
  10. http://ironworksartscentre.com/wp-content/uploads/2013/06/pagebreak.png
  11. https://www.artfire.com/ext/shop/product_view/CardDigital/13550641/chop_it_like_it_s_hot_printable_art_funny_salon_wall_decor_printable_d
  12. http://www.youbeauty.com/beauty/the-reality-of-runway-hair/

Reserve with Google expert guide: How to get listed?

There is one thing that lies at the heart of any new or fast-growing business: Getting new customers. In order to achieve that, it is crucial to get discovered among the right people.

Fortunately, Google has just launched Reserve with Google (RwG in short 😁); a new service that will allow your customers to find (and hopefully book) local services like yours.

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Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses like yours. Getting set up used to be a pain, but with RwG, it will become much easier to connect with customers online.

Here’s something you should know before Getting Listed.

If you want to get listed on RwG, you need to have an account with one of RwG’s scheduling partners (like Appointy). Scheduling partners are third-party online scheduling software that help your customers book your services.

Appointy excited to be an initial launch partner for Reserve with Google

Now, one of the following questions might pop in your head.

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What if:

  1. I don’t have an account with any scheduling partner?

  2. I use an online scheduling software but it is not one of RwG’s partners?

Let’s answer these questions one by one.


  1. You don’t have an account with any scheduling partner? Get listed for free now!

Congratulations.. You are ready to start from scratch. All you need to do is make an account with one of RwG’s scheduling partners like Appointy and you’ll be listed automatically.

Appointy has a free plan, hence don’t hesitate about having to pay any ‘hidden costs’ whatsoever. If you feel a paid plan suits your business needs better, you can upgrade. However, RwG integration is available in all our plans, and at no extra charge

Click here to know about the various plans we have to offer

2. You use an online scheduling software but it is not one of RwG’s partners: Switch to the easiest option.

Don’t worry. We’ve got your back!

If the scheduler you use isn’t one of RwG’s partners, a simple and secure data migration program is available with Appointy.  You can switch easily. You can opt for a free plan or choose from a variety of paid plans available according to what works best for you.

The last word:

We believe, that RwG can create significant value (more customers in plain speak) for small business owners such as yours, simply because of the reach that Google enjoys. Google has access to Google Search, Google Maps, Google Now and many other products that together probably help them touch almost every potential customer that has access to the internet/ a smartphone. If they can’t do it, maybe no one can!

Getting listed is free. Getting booked is free too. What do you have to lose? Sign-up now!


Related blog posts:

Five foolproof ways in which Reserve with Google can “make you money”

Everything you wanted to know about Reserve with Google: ANSWERED

Five foolproof ways in which Reserve with Google can “make you money”

If you’re a spa, studio or gym owner, chances are you might have already heard of Reserve with Google. But is it just another search-and-book service? It’s not. In fact for small businesses like you, it’s no less than a money-making machine. Let us tell you why.

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FIRST THINGS FIRST. Reserve with Google: A clearer picture

Reserve with Google is a new service from Google that will allow your customers to find (and hopefully book) local services like yours.

RwG (Short for Reserve with Google 😁) allows your customers to search and browse through nearby service providers, compare and book an appointment from Google search, Google Maps or the Reserve with Google website. These appointments are automatically and instantly reflected in your booking software (such as Appointy).

Google is creating an online marketplace for services, similar to what Uber did for cabs, Airbnb did for homestays, and Expedia did for travel bookings.

THE BIG QUESTION: Can it really make you money?

Yes, it can. To start with, RwG is only available for spas, studios, and gyms (more industries will be added shortly, starting with salons, beauty salons and Barbers). RwG is also initially only being launched in three cities (San Francisco, LA, and New York), with a nationwide launch round the corner.

In the next section, we’ve tried to put together a little insight into how Reserve with Google can make money for your business. After all, as a launch partner for RwG, we have been working on this for the best part of a year.

#1. It puts you on the map! (Well, on Google Maps too)

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85% of people use the Internet to search for local businesses like you. If most of your customers are looking for you online, you have to get listed online.

And what better platform to get listed online, other than Google, which accounts for more than 75% of the total searches on the Internet in the US. Getting listed on Reserve with Google will get you visibility among all these people. It’s a chance to make use of the power and credibility of Google to get discovered among your local customers.

#2. It gives you a chance to attract new customers with good reviews.

Reserve with Google lets your customers compare you with your local competitors right in the search window. This can be your chance to get an edge over others by getting your good reviews in front of your potential customers just before they’re about to make a decision. This could be a game changer.

In fact, research shows that if a business has a 3-star rating, then 57% of consumers will use that business. On the other hand, if a business has a 4-star rating, then there’s a chance that 94% of consumers will use that business.

Yeah, that’s right. Your reviews speak for themselves.

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#3. The ability to run your business in real-time

Imagine the power of running your business with your customers knowing what is happening when it happens. For example, as soon as someone posts a good review, it gets displayed against your business listing. Or if you launch a new service, people would know instantly as your name starts appearing in the Google search when they look for that service. Skeptical about whether to raise your prices or not? Try raising them for a week; if your customer count goes down, change it again next week with as much as a click on your phone.

Reserve with Google gives you great control over your business by allowing your services, pricing, reviews, and other details to be updated in real time.

 #4. It is the only thing your customers will ever need: The end-to-end solution.

Your customers wouldn’t need to go anywhere else. Right from searching for services to making payments-Reserve with Google will take care of your customer’s every need.

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#5. Fulfils customers’ needs instantly. Hence, they’re more likely to use it.

Research says that 45.5% people use their smartphones to search on Google.

Getting listed on RwG will mean being a part of a discovery platform that is always available, and accessible through a smartphone/ tablet whenever your customer feels the need.

Conclusion: Be a part of a wave

Ok, so this is a bit abstract. But here goes nothing.

We believe that the technology, business environment and consumer behavior are ripe for a change in the way customers discover and consume services. This view is probably shared by stalwarts such as Google and Microsoft, as evidenced by their entry into this market.

History has shown that when the time is ripe, adoption is rapid and can be considered akin to a wave. The wave itself carries all participants and disproportionately benefits the early adopters. We believe that we are at the start of a wave, a wave that will see the digital discovery, and consumption of services. If that turns out to be true, you can not afford to miss the bus. If this is the next big thing, you need to act NOW.


Have questions about the blog or Reserve with Google? Leave us a comment below and we’ll get back to you asap. 🙂 

 

Everything you wanted to know about Reserve with Google: ANSWERED

Ever since its pilot launch in December, many questions about Reserve with Google may have come to mind. What is it? Is it really something that can work for you? We thought we should take a shot at answering some of these questions. After all, as a launch partner for RwG (Short for Reserve with Google 😁), we have been working on this for the best part of an year. Phew!

q1

Reserve with Google is a new service from Google that will allow your customers to find (and hopefully book) local services like yours. To start with, RwG is only available for spas, studios and gyms (more industries will be added shortly, starting with salons, beauty salons and Barbers). RwG is also initially only being launched in three cities (San Francisco, LA and New York), with a nation wide launch round the corner.  

RwG allows your customers to search and browse through nearby service providers, compare and book an appointment from Google search, Google Maps or the Reserve with Google website. These appointments are automatically, and instantly reflected in your booking software (such as Appointy).

Google is creating an online marketplace for services, similar to what Uber did for cabs, AirBnB did for homestays, and Expedia did for travel bookings.

q6Yes, it is completely free. There is no extra charge to get your business listed on Reserve with Google. All you need is an account with a scheduling partner (like Appointy). And since Appointy has a free plan as well, there are no ‘hidden costs’ whatsoever. If you feel a paid plan suits your business needs better, you can upgrade. However RwG integration is available in all our plans, and at no extra charge.

Click here to find out about various plans that Appointy offers.

q2

Yes, it can. Reserve with Google is still in its pilot stage, being launched in three cities in only a limited number of industries. However, during the course of 2017, we should see this being scaled up nationwide, and slowly cover additional industries as well.

We believe, that RwG can create significant value (more customers in plain speak) for small business owners such as yours, simply because of the reach that Google enjoys. Google has access to Google Search, Google Maps, Google Now and many other products that together probably help them touch almost every potential customer that has access to the internet/ a smartphone. If they can’t do it, maybe no one can!

RwG can help you get new customers by enabling you to:

  • Reach new customers
  • Allow potential customers to compare and book your services
  • Allow you to showcase your reviews, pricing and availability on the booking platform.
  • Be a part of a discovery platform that is always available, and accessible through a smartphone/ tablet whenever a customer feels the need.

To know about how Reserve with Google can make you money in detail, read our blog post, Five Foolproof ways in which Reserve with Google can “make you money”

q3

Only spas, studios and gyms in New York, Los Angeles, and San Francisco Bay area can get listed on Reserve with Google currently. Google is expanding soon and this service will soon be available in all areas and for many more industries.

To get listed on Reserve with Google, all you need is an account with Appointy or one of  Google’s other scheduling partners and you’ll be listed automatically.

q4Reserve with Google is still in its pilot stage and is being launched in three cities in only a limited number of industries. However, as the year unfolds, we are hoping to see it being launched around the nation and for many other industries as well. We will keep you updated!

q5

In a nutshell, if you want more customers, then yes!

We don’t mean to write this in jest, but seriously, not everyone wants more customers. Some business owners may have a fixed, repeating clientele, with no aspirations to scale up. They may not need new customers, and this could be a ‘lifestyle’ choice for them.

But on second thoughts, its free. So why not! Get listed, experiment. What do you have to lose?


Your question didn’t make the Top 6?  Shoot it in the comments and we’ll answer it soon 🙂